![]() ‘Transmedia Storytelling for Marketing and Branding: It Is Not Entertainment. Master Thesis, Aalborg, Denmark: Aalborg University. London: beActive.īreum, Annette Corpuz, and Hanna Skov Midtgaard. ![]() ‘Towards Measuring Consistency Across Transmedial Narratives’. ![]() Maintaining the sequence of events and their outcome, together with providing action consistent with the game’s mechanics, is a good way to maintain narrative consistency in movies based on games, while allowing the medium to explore its full potential in the visualization of the storyworld and the portrayal of its characters.īarbara, Jonathan. ![]() Fans judged it to be mostly cohesive in terms of storyworld, characters, and events which, the latter together with action, were the explanatory variables for the overall narrative consistency of the movie. Results show that the movie attracted narrative engagement from fans and non-fans alike. This article presents an empirical study involving an online questionnaire with 106 participants worldwide on the narrative consistency of the Warcraft movie relative to the stories delivered through the many games, novels and comics in the franchise. Coherence, however, is subjective and depends on the audience’s prior exposure to other experiences in the transmedia franchise. The transmedial consumption of stories is dependent on disjoint experiences that exhibit coherence despite their medium differences.
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